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Co-incidence or joined-up PR?

Leeds city centre at nightYesterday I had an approach from onvisible, which is the online PR division of Brahm PR in Leeds. They were pushing the launch of a 1000 x £10 hotel room night promo for Visit Leeds, and were helpful sorting out some photos for me.

This morning I get a release from Resonate, which is part of Bell Pottinger, promoting Leeds as a short break destination and their client, National Express' various services to Leeds.

I can't see any obvious links between the two PR companies, but I also can't believe this is mere co-incidence. So, I'm guessing it must be simple joined-up PR. Somebody somewhere (probably at Visit Leeds) saw the synergy in a combined accommodation & transport promo.

If I'm right, 'congrats'! Somebody somewhere is doing their job.

Sometimes PRs deserve a little more respect than they usually get from journos.

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the idle poor said…
I got these too. In fact, I worked for BRAHM a number of years ago during my PR life. It's good to give PR companies a pat on the back when things work but in my experience in both PR and journalism, most PRs haven't got a clue how the media works or how to deal with journos and their requests.
10:42 am
Darren Cronian said…
It's good to see PR campaigns involving my home city of Leeds. It's about time!

The lack of media attention was one of the reasons why I recently launched 'My Life in Leeds' a local guide written by local people like me.

I hope to see more of this type of PR in the future.
5:45 pm
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