Personality - it's a double-edged marketing tool

One of the key things that the growth of social media has highlighted, is the importance of personality in marketing.

These days you can stamp a personality on your organisation/operation online and reach huge numbers doing so, but it's still important to get out and see people face-to-face.

In pointing that out, my underlying assumption - and probably yours - is that all encounters are positive. Especially in the travel sector.

But not always.

I was reminded, when I met the boss of a large tour operator recently, how deeply unpleasant and arrogant they are.

This morning I was presented with a couple of choices on equally newsworthy new products and special prices I could write about. One of them was from this person's company.

I didn't write about it because I don't like them.

As Aleksandr Orlov might say: "simples!"