15 February 2005

Vacation with Free Evacuation

I love this. It's a press release about a travel offer that arrived last week. Couldn't resist using it on Travel-Lists - with some re-writes and additional comments!

But here it is in its original form. I've colour-coded my favourite bits.

Press Release
08 February 2005

Book your holiday and get a free colonic with Baltic Holidays!
To commemorate the 210th anniversary of Druskininkai, the oldest and most famous
spa resort in Lithuania, Baltic Holidays, the UK's leading operator offering
packages to the Baltic States, is giving away a free colonic irrigation treatment to anyone booking a trip to the destination.
The entire town, once a favourite haunt of Soviet health-seekers, is considered to be a sanatorium in itself, and was named among Europe's top ten health resorts in 2003 by Newsweek.
Among the bewildering variety of treatments on offer are curative showers, applications of curative mud, music chambers, reflexotherapy and oxygen treatment.
Picturesque Druskininkai has been famous for centuries for the curative properties of both its minerals (there are nine sources around the town), and its mud, which ranks among the best in Europe.

The town is small enough to be seen on foot. Those who can still walk after their treatment are encouraged to take a promenade along the banks of the Nemunas river. Find out how Druskininkai got its name by tasting the water at the fountain - but not to quench your thirst, as Druska means salt.

The Baltic Holidays Lithuania Spa break comes with a free colonic irrigation treatment and includes a stay at the three-star Regina Hotel, which has the best and most innovative kitchen in town.

Naturally, those taking a trip to Druskininkai aren't obliged to indulge in the offered "cleansing", but for holidaymakers looking for the ultimate holiday combining zip with zen, three-nights in the party town of Vilnius, followed by a four-day uber-cleansing of body and mind makes for an unforgettable experience.

Baltic Holidays offers a seven-night, two-centre break to Lithuania's capital, Vilnius and Druskininkai, in addition to bespoke packages.


Baltic Holidays' seven-night break to Vilnius & Druskininkai, staying three nights at a three-star hotel in the heart of Vilnius Old Town, followed by four nights at the three-star Regina Hotel in Druskininkai costs £532 per person, B&B, based on double occupancy. Departures are available daily throughout the year. Holiday price includes private return airport transfers and return air travel from Gatwick to Vilnius. To book this package, or to enquire about bespoke trips to Druskininkai, contact Baltic Holidays (0870 757 9233/www.balticholidays.com).


04 February 2005

Useless PR people

I am so sick of having to chase PRs because they can't write press releases that don't have glaring errors. There's been a spate of it recently. It is so irritating to start on a story and then find it doesn't add up.

This morning's is a silly little filler piece about the Legoland in California. They are about to attempt the world record for the tallest tower built in Lego.

"The current Guinness World Record is held by AS Rekato Ltd., the company who organised the building of a LEGO tower built in Tallinn, Estonia in August 1998. The tower took four days to build reaching a height of 25 metres (82 feet) and was made of 391, 478 LEGO bricks. LEGOLAND California will have to create a tower at least 83 feet in height to break the current record", the press release says.

So far so good.. until I look at the caption for the accompanying photo..

"William Zetina, left, looks up at the LEGO World Record Tower as his brother Eduardo Zetina, right, works on his own LEGO creation before the official measurement of the world's tallest LEGO tower at LEGOLAND California Monday, Feb. 16, 2004 in Carlsbad, Calif. The tower made of over 500,000 LEGO bricks is over 90 feet tall breaking the previous record of 89 feet held by LEGOLAND in Denmark."


So which is it?

(My guess was that this is an annual event for them and somebody simply cut & pasted the copy from last year's press release. But no. It turns out that Legoland in California and the one in Denmark have both broken the record before. In the case of California they set a new record last year. The problem is they weren't verified by Guinness. You would think maybe that should have been mentioned on the release!).

But how about these for examples of brain-dead PR execs...

Two late availability/bargain press releases for family holidays. One of them was for a family holiday at an all in family price.... to Las Vegas in the middle of term! And the other was for a "half-term family holiday", at an all-in family price, to the Costa Brava... by coach for ten days!

Bright young PR things, clearly without children or brain cells!