- What percentage of travel/transport/tourism websites have up-to-date press contact information? eg. International media relations/PR/representation in your country?
- What percentage have up-to-date press releases? Very few in my experience. If they are there, they vary from very old and dusty releases that just make the website look tired and unloved, to not-quite-up-to-date-enough press releases. I frequently see a new story suddenly appearing in several places with the same copy, so I know there's a press release floating around out there, but when you look at the company's website it's not there! (ofc it's easy to phone and get it, which is what I end up doing, but what a daft wasted opportunity!)
- What percentage have briefing notes or factsheets? Often useful and more detailed than the summary on the "About Us" page.
- What percentage have "press materials" eg a gallery or picture library? In my experience, very few. Lunacy in a new media age where bloggers and small media websites need a constant supply of images and don't have photo budgets! How does your new product/service get written about on the Internet? Well, I can tell you - the chances are doubled if it comes with a decent photo!
28 December 2009
I'm struck by this item from the British Airways press office.
80 YEARS AND STILL FLYING HIGH
British Airways this week (December 30) celebrates 80 years of flying to Delhi. The maiden flight in 1929. took nearly seven days to complete and cost £130 (one way) – the equivalent of £6,190 in today’s money.
The 80-year anniversary underlines British Airways’ position as the longest standing European operator to India. The very first journey involved four different aircraft and included 20 stops on route. Customers spent nights in hotels, and for the leg between Switzerland and Italy they traveled by train.
The 80-year milestone of travel between the UK and India takes place in the same year that British Airways celebrates its 90th year anniversary as an airline.
BA has every right to be proud of its heritage, to shout about it and be applauded by us on their achievements, but don't let those remarkable achievements lull us or them (or their would-be striking staff) into a false sense of security.
Nowhere is it written into aviation law that there has to be a British Airways.
In many ways, the future existence and prosperity of British Airways is even more precarious and uncertain now than it was on 25 August 1919, when a De Havilland Airco 4A, operated by Air Transport & Travel Ltd, a forerunner company of British Airways, launched the world’s first daily international air service. It flew from Hounslow Heath to Paris Le Bourget carrying some newspapers, a consignment of leather, several brace of grouse, Devonshire cream and just a single passenger.
On a wing and a prayer, as they say.
18 December 2009
16 December 2009
It's only up for a month, but maybe they should leave it for longer - and I bet they wish it had been up when T5 opened - because the Romans believed mistletoe had peace-making powers. When enemies met beneath it, they apparently threw down their weapons - a handy property for an airport.
15 December 2009
There's a noticeable - and perhaps suprising, given the recession - swing from short haul destinations to long-haul. Short-haul accounted for 7/10 top destinations in Dec 2008 and only 3/10 now.
- Rome *
- Istanbul *
- New York *
- Las Vegas *
- Miami Beach
- Cape Town
- Dubai *
12 December 2009
There's an interesting conversation over on Jeremy Head's blog at the moment about travel providers turning to travel bloggers for editorial coverage. Jeremy invited a guest, Tom Power from Pura Adventura, to post his thoughts on the subject and it has provoked a large number of comments.
"Never before has a more sour-pussed, charmless, stuck-up, spoilt, snotty-nosed, ungrateful bunch of lira-drenched Italian millionaires been assembled in such luxurious and idyllic surroundings, simply to prove that there are some people on this earth for whom paradise just isn't good enough!" (Listen)
"They are so rich that they are always pissed off. I don't know why" (Listen)
"Sadly, because everyone wants to eat up there, the restauranteur and her staff have become somewhat arrogant, and in our case yesterday when we dared to swap tables, unbelievably rude! So you eat there at your peril" (Listen)