For those who don't know them, Flight Directors have been around for a long time. They are a specialist sales & representation company for foreign airlines. Basically, they provide point of presence (POP) services for small airlines in the UK; handling reservations, marketing, promotion and liaison with travel agents & operators.
...Exactly what Blue Air could use because, unless you were specifically researching possible flights to Romania, you probably wouldn't know that they are quite a large low-cost airline flying to 24 destinations from their base at Bucharest's Baneasa airport and they currently operate 13 flights per week from London Luton Airport to Bucharest and the regional cities of Sibiu and Bacau (with fares from £17 one way inc taxes).
I didn't know that.
Paul Argyle, Flight Directors' MD says: "We are going to add a seven days per week UK call centre with both English and Romanian speaking agents, plus a knowledge of the UK travel trade that will encourage more holiday and leisure travellers to use the Blue Air flights. We are already working closely with the dynamic marketing team at London Luton Airport to increase the profile of Blue Air within the Luton catchment area and with the Blue Air development team to improve access for agents via the Blue Air web site."
You're thinking: "Yes, but why is this important to me?"
One word. Sibiu
Historic medieval city in Transylvania. European City of Culture 2007. Potential UNESCO World Heritage Site, and lots of good hotels & B&Bs.
Get there for a weekend while the prices are still low and before the pack.