27 October 2006

Visitors to Travel-Lists.co.uk

Somebody from a travel PR firm has just called to ask about the number of visitors we get.

She asked about 'hits' - so, quickly for anyone not up on this...

Hits - useless, irrelevant. A 'hit' is recorded for every object on a page. One visit to one page of a website could record 10 or 200 'hits'. For this reason most website statistics concentrate on...


Impressions aka pageviews - how many pages have been visited. But this measurement is increasingly misleading because it measures every visit by man or machine, and these days spiders and news aggregators (checking every few minutes to see if newsfeeds and blogs have been updated) can make a huge difference to the stats for a site, so...

Unique Visitors - are the statistic to look for.
How many real people have turned up once. Or for monthly statistics...

Unique Visitor Sessions - How many visits have real people made to the site.

Anyway, for anyone who is interested, last month's (Sept 06) figures were...

(Hits: 515,516)

Impressions: 437,805


Unique Visitors: 11,706

Unique Visitor Sessions: 15,556


Not as high as I would like, or as I have had, but ok. Especially, for a site that has a strict 'no link exchange' policy, which does handicap our search engine rankings.





No comments: