22 October 2009

Unsure about Twitter? Tweet or Delete

man looking unsure

I was a bit horrid to @carolmarlow last night on Twitter. I quoted her latest tweet and added "#twitterusefail" as a hash tag.

In Twitter-speak that means "Lame tweet".

In truth, it was. But my reaction was more out of disappointment than irritation.

Carol (who I've met once) is an extremely capable MD of a huge cruise company, which is probably why she doesn't have much time to tweet more than once every 20 days, and when she does, she clearly doesn't have anything much to say. Correct me if I'm wrong Carol, but it feels like one of your bright young things in marketing has told you you need to tweet, and you've been trying to but your heart is not really in it....?

T'was ever thus.

The point about Twitter is the same one that teachers and parents told you about life: the more you put into it, the more you get out. Or put another way: unless you fully engage, you're wasting your time.

... and ours.

Here are some stats from Purewire (now those of you who follow me will know how I stumbled across Tweetgrade last night!)...


  • 40% of Twitter users have not tweeted since their first day on Twitter.

  • Almost 80% of the users have less than 10 tweets.

  • Approx 30% of Twitter users do not have any followers, and 80% of Twitter users have less than 10 followers.

That's an awful lot of people using Twitter resources but not using Twitter.

It's a bit like the global email system - 90% of the traffic is spam. Just imagine how wizzy it would be if there weren't any spam.

These days Twitter has been really flaky at around 5.00pm BST when California starts coming online. It is straining at the seams and posting "Too many tweets. Try again in a moment" notices every few clicks.

So my, harsh, message to part-time Twitterers is: If you're not really using it - and like Bovril, Twitter is not to everyone's taste - there's no shame in deleting your account and leaving. Try Facebook, or Linked In. Or just stick to emails and newsreaders.

Tweet or Delete!

Am I being too arsey?

01 October 2009

The lure of snow

Snowball fight in Sept organised by Aer Lingus
Hmm, puzzled by this one...

Visitors to SE1 were welcomed by the sight of snow yesterday as Potters Field Park was transformed into a wintery scene. The surprise snowfall was down to Aer Lingus who were celebrating the launch of their new winter flights from Gatwick by engaging 130 people in a mammoth snowball fight.

The 130 descended on the snow to take part in the fight which lasted an impressive thirty minutes.

In total, 1,600 people registered to take part in the stunt after a three week social media campaign. The first 300 who registered were invited to participate with the lure of the snow proving so tempting that many travelled from all over the UK to take part - London, Liverpool, Newcastle and Huddersfield.

I can't quite bring myself to believe that as many as 1,600 people would be excited enough about a few minutes of snowball fighting in a London park... especially to come long-distance for it.

So what was it? The lure of cameras (everyone wants to be a celeb apparently)? Job enhancement (how many were Aer Lingus staff?)? Or was it that social media thing... people just desperately wanting to belong to something, be part of something...?

Prob a combination of all three. Hope they thought it was worth it.