28 January 2005

Independent directories - how independent?

Here we go again.

On the theme of impartial advice which I started two posts ago; about surfers not being aware of sponsored listings in search engine results...

A new travel directory launches today: www.surf2travel.com.

It looks quite comprehensive and it describes itself as "the internets truly non-biased travel portal".

However, industry newspaper Travel Trade Gazette says that it "will receive commission from operators for rating holidays and directing customers to their sites. Negotiations are being finalised with the big four tour operators and Kuoni."

So, the usual affiliation business model.

I wonder if the "truly non-biased" site will be clearly marking those listings on which it earns commission?

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