This morning I get a release from Resonate, which is part of Bell Pottinger, promoting Leeds as a short break destination and their client, National Express' various services to Leeds.
I can't see any obvious links between the two PR companies, but I also can't believe this is mere co-incidence. So, I'm guessing it must be simple joined-up PR. Somebody somewhere (probably at Visit Leeds) saw the synergy in a combined accommodation & transport promo.
If I'm right, 'congrats'! Somebody somewhere is doing their job.
Sometimes PRs deserve a little more respect than they usually get from journos.