04 September 2007

Watch out for travel surveys

Note to self: It's best to be a little more sceptical than you already are, of all those surveys sent each day by PR companies ....

Surveys are one of the PR industry's primary tools and yet the example of Veet's Sexy Walk survey summarised here illustrates just how seriously dodgy (and ridiculous) they can be.


I do occasionally use the copy from travel survey releases - if they haven't twitched my 'tosh antenna' or 'subtlety sensor' - but I think I need to be even more wary these days.

No comments: