It's an announcement about a tour operator buying its first hotel.
The quote from the boss is soooo bland, it is unforgivable, and completely useless to me as a journalist....
“The Caribbean is a firm favourite amongst British holidaymakers (no shit! That's revelatory!) and the xxx hotel will offer some of the finest views inThe problem is, this isn't unusual. I get press releases with this kind of useless quote, all the time.
(we know. You told us that earlier in the release). We are bringing the tremendous experience and service levels (blah blah) provided on our xxx, including our chefs, to the St Lucia Caribbeanand are looking forward to welcoming guests (blah blah) who will enjoy the complete xxx hotel experience in 2008 (more blah blah, and you have already told us when you are opening!).”
See more things that journalists hate about PRs