Yesterday (5th March) I received an emailed press release which I thought looked interesting.
Then I saw the dreaded 'embargoed' word... always disapointing because if I had done something with it, I probably would have started, and published, in a matter of hours.
Then I saw the embargo date/time...
"Embargoed until 31 March 2008" That's almost a month away!!
I suppose if you are a magazine, a one month lead time is quite reasonable/useful. Hell, my business travel column is written two months in advance of publication!
So why the fuss? Well, it's just that in 20 years as a journalist I can't remember ever seeing such a long embargo.
Am I wrong? Have I just been lucky, or just not noticed before?
Have any of you journos or PRs received/sent a press release with a month's embargo?
... Anyway, I've asked the PR to remind me at the end of the month.