06 March 2008

Embargoed for a month....?

Yesterday (5th March) I received an emailed press release which I thought looked interesting.

Then I saw the dreaded 'embargoed' word... always disapointing because if I had done something with it, I probably would have started, and published, in a matter of hours.

Then I saw the embargo date/time...

"Embargoed until 31 March 2008" That's almost a month away!!

I suppose if you are a magazine, a one month lead time is quite reasonable/useful. Hell, my business travel column is written two months in advance of publication!

So why the fuss? Well, it's just that in 20 years as a journalist I can't remember ever seeing such a long embargo.

Am I wrong? Have I just been lucky, or just not noticed before?

Have any of you journos or PRs received/sent a press release with a month's embargo?

... Anyway, I've asked the PR to remind me at the end of the month.

2 comments:

onliner said...

Well, it's 2nd April. She didn't remind me, and I've forgotten what it was about now anyway.....idiots!

onliner said...

WOOOAH! Spooky!

I posted the above comment at 9.42am. At 10.54am the PR emailed a reminder 'as promised' !

I spoke too soon.....but only just! lol