I've just watched a trailer on ITV for a series of reports by ITV news science editor, Lawrence McGinty, about polar bears.
He'll be viewing them from a tourist tundra buggy, seeing how an Intuit community fend them off, and watching helicopters drug them & fly them to safe areas.
What irritates me is we've seen all this before on specialist nature programmes. It's ok to go over it again, but the series title is "The Truth About Polar Bears", as if it is an 'exclusive'.
What arrogance, they just don't geddit! It's 2008 and they still think they are one of only a handful of gatekeepers broadcasting to the nation.
What's that sound?
It's the sound of a cluetrain running over an ancient relic.