This is going to be an interesting trip.
I'm packing my bag for a 4-night trip to Spain's Valencia region. Not a Press Trip. This one is a Bloggers Trip. (Though for my part, I'm going to be mostly Tweeting, Audiobooing and maybe some Youtubing... oh, and gathering material for one of a new series of Travel-Lists articles.)
The Spanish tourist peeps are quite keen on developing social media (SM) marketing techniques and they're not stinting - 15 (I believe) bloggers from Spain, USA, UK, France, Germany, Italy & Netherlands flown in & put up in 5-star accommodation, touring around the region and ending up on Sunday in Valencia for Sunday's Formula 1 race.
The objective is "to visit the Land of Valencia, the tourist sites, the gastronomy, some hotels, to get to know each other, to talk and to discuss about social media and tourism, to promote social media in the new marketing age and to empower networking as the ultimate tool."
And that's why it's going to be interesting. It's not just a destination facility trip. The idea is to promote a two-way flow and generate ideas about new social media travel marketing techniques.
You can watch it all going on, because the 'Senior Service', Twitter, is indexing all the other sm content under the tag: #blogtripF1 It is also being aggregated at Twazzup .
The Spanish tourist peeps are quite pro-active on social media. When we - the BGTW - took 90 members to Tenerife in Jan, together with our Spanish friends in the media & tourism on the island we managed to generate quite a stream of online content and SM activity.
I'm hoping this will be similar.