World Travel Market - a feast but not fulfilling

It's World Travel Market week again.

On my way to the Excel exhibition centre yesterday morning I was counting up. This must be at least the sixteenth World Travel Market I've attended.

I still quite enjoy it. It's a huge gathering - over 48,000 travel industry professionals participated at WTM 2005 representing 202 countries and regions - and always impressive.

But although I always get some valuable new information, ideas or contacts from WTM, I usually come away feeling a bit disappointed - as if I didn't get as much out of it as I should have done. Like leaving a sumptuous banquet not satiated.

I think the reasons are two-fold.

Firstly the scale works against you. There's so much going on in those giant halls, you can never feel you've seen any more than a fraction of it, just scratched the surface.

Secondly, WTM is a trade show. Travel suppliers selling to travel retailers. It's not aimed at consumers and the story ideas I'm looking for are for 'end-users'. So, for example, looking at web travel... the exhibitors I'd like to see are online brands (, expedia, etc) the ones exhibiting are back-office systems developers and agency booking engines.

Still, I found a couple of interesting items...

A huge (5 Km) cave complex in Oman which is being opened to tourists and caving enthusiasts, and a company that operates adventure tours, eco tours, special interest and motorcycle tours in the Ural mountains.

I'll be adding them to Travel-Lists soon.


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