08 August 2007

Allaboutyou.com are ahead of the curve

Good news!

Back in the spring I approached the Hearst Digital group of online sites (actually I approached one of them, Handbag.com) with an idea for a bi-media travel feature about a canal boating weekend. To their great credit they were keen to expand their content range and leapt at the idea, so Bernadette Fallon, the editor of Allaboutyou.com (She magazine website) commissioned a 1,000-word article and accompanying 5-10min audio feature (mp3).

The text feature was published on the site in mid June but they had to wait for the IT guys to sort out a pop-up player for the audio clip, which has just arrived.

So, you can read the article and listen to the actuality here... Canal boat weekend.

I'm so pleased about this because I have been talking about how digital technology means print publishers can become enhanced multi-media publishers since 1998. The newspapers, led by the Guardian and followed by Times Online & the Telegraph, have been early adopters, but magazines have been much slower to recognise the opportunities.

Hearst Digital (who by a strange quirk of fate are located in the same building as my former employer, Classic FM) is keen to publish more multi-media material. It's now up to us multi-media journalists to start offering it.

Their sites are: allaboutyou.com | handbag.com | getlippy.com | gomamatoday.com | cosmopolitan.co.uk | menshealth.co.uk | goodhousekeeping.co.uk | youandyourwedding.co.uk | netdoctor.co.uk | countryliving.co.uk | cosmogirl.co.uk | runnersworld.co.uk | babyexpert.co.uk | prima.co.uk

1 comment:

Anonymous said...

hello - I do some work for allaboutyou.com and it's various sister sites at HD and I'm so glad you like the site. As for the multimedia side of things, I wanted to let you know that handbag.com has just relaunched to make that sort of content much more central to the whole site. if you'd be inteested in a press relase just send me a contact address and I'll forward it, but in any case do go and check out the new site. Hope you like it. Kate