Another rule for sending press releases by email

I've just received a press release from Avis' PR company.

When I say "just", I really mean "just".

It was by pure accident I saw it.

That's because when batches of emails come in I switch off the preview screen and delete all the spam that my anti-virus/anti-spam software misses.

Spam is pretty easy to spot. One of the telltale signs is an email with nothing in the subject field and from a name I don't recognise.

So, listen up PRs....

When sending releases (or anything) by email, always write a clear and explanatory subject line, preferably mentioning the name of the client.


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