07 April 2008

Robert de Niro hotel opens the old fashioned way

Hehe, there's a nice example of the old print gatekeepers at work.

An "international publication" (best guesses seem to be Vanity Fair) secured an exclusive deal with Robert de Niro's new hotel, The Greenwich in New York which prevents anyone else taking photos of the place before they publish.

Trouble is, the hotel opened on 1st April and not only do they not have any images on their own website, but new media journos & bloggers are getting a little impatient too...

HotelChatter

USA Today

but Curbed.com sneaked in and got a pic


As HotelChatter put it: "the hotel has an embargo on photos with some international publication with a long lead time, how archaic is that?"

lol! indeed!

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