Is this the face that launched a thousand articles?
On Monday (17 May) I tweeted that this up-n-coming news story was guaranteed to become a tabloid newspaper feeding frenzy.
Not hard to see why it works.
V pretty, young (22 ffs!), blonde + easy to understand story + big f**k-off mountain (scene of former Brit glory) + heroic achievement = wet dream for tabloid newspaper editors.
...but I underestimated.
Not only have the temperate Guardian & BBC have enthusiastically run with it...it's already gone worldwide. Even China's Epoch Times and Vietnam's VT News have gobbled up the female mountaineer climbs Everest story.
Don't get me wrong. I think think she's done great, but that's not really my point.
Expect more..... lots more.
(And now, I'm using that photo, groan.)