You have to smile.
Nick Trend's 'Pulling a room out of the Web' article in the Telegraph this week surveys four accommodation booking websites - two of them 'quality' sites, two of them 'mass-market'. The two 'mass-market' are lastminute.com and laterooms.com (which I suspect may have had some catalytic effect on the article since it was coincidently revamped this week).
Of the two, NT preferred laterooms.com. A bit unfortunate then that whoever marked the article up for the Telegraph online left the hyperlink url for both set to lastminute.com.
IE click on preferred laterooms.com and you get sent to second-place rival lastminute.com!