Lol or cry? Not sure which...
I've just this second had a call from a woman at a PR company (don't know which) wanting to know the visitor stats for Travel-Lists.co.uk. No prob, but she had to wait for a few secs while I extracted last month's Unique Visitors figure.
She sounded a little deflated when I revealed that it was just over 5,000....and so did I.
When I put the phone down I scrolled back to this point last year. The monthly unique visitors then were regularly over 17,000.
What happened? Google.
I've blogged about it before. The long-anticipated Google crackdown on paid links & directories began to bite in Sept last year. Google can't distinguish between good directories and bad ones, and thinks any directory with a payment mechanism is evil.
It's a bit like running a legit massage parlour. People (Google) still assume its a brothel.