No sooner than the bulk of the track improvements on the West Coast Line have been completed than a continuous spate of electrical failures, floods, landslides, etc, etc, etc.
Anyway, a Virgin Rail grown-up told me this evening. THIS is going to finally be their year. In the spring, the frequency and timetables are being ramped up (What! You mean there wasn't a daily London-Glasgow service before??) and a major marketing campaign starts on 18 May.
Good luck, to them. Ever since Virgin started investing in that route, it's been a long and painfully slow build up. City of London spivs, pay attention! Not all investments pay off in 3 years.