08 July 2005

It's the way you tell it

Back in May 2003 a new and quite stylish online agency suddenly appeared on the Internet called Hotfoot Holidays, offering late availability holidays departing from the UK to the East and West Coast USA, Florida and the Caribbean.

There was studiously no mention of it on the site, but Hotfoot's address and ATOL number gave the game away; Hotfoot was Virgin Holidays, and this was what we might call in the trade their 'distressed stock' shop.

I've just been to the Hotfoot website to find an interesting notice. Virgin Holidays are announcing the "good news" that:

From the 17th of June 2005, Virgin Holidays has expanded its portfolio to fully embrace all products featured in the Hotfoot programme and all of these hotels, plus many more, can be found in a wide selection of brochures offered by Virgin Holidays.

So, it didn't work then?

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