28 July 2005

Tell it like it is

Neil Lyndon's destination feature (Daily Mail) about the French Atlantic coast resort of Biarritz makes interesting reading. You have to feel for him - all he really wanted, was to go home!

But given that it was one of those fairly rare things - a negative travel report - why didn't it name names - the agency that let them down, the ghastly holiday apartment, the restaurant with the surly waitress and the rudely closed chocolate museum?

That's the point of travel journalism: we name names, with phone numbers and web addresses, (to the delight of our colleagues in the ad sales dept) when it's good.

We should do exactly the same when it's bad.

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