29 April 2005

Spotlight on search engine paid-for listings

Good news for me. There seems to be a growing awareness these days of the issues surrounding search engine advertising. This article by Jason Miller in Webpronews.com is the latest example. It talks about the well-known survey conducted in 2002 in the USA which revealed that almost two-thirds of internet users were unaware that search engines display paid-for listings.

It goes on to say that Consumer Web Watch, the organisation that commissioned it, is hosting a series of high profile conferences in the USA to discuss the question of search engine ethics.

The more that internet users realise how little independent information they are shown, hopefully the more they will turn to sites like mine.

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